The New Originals

Amsterdam-based brand The New Originals, TNO for short, likes to inspire people to get started and bring out the best in themselves. The brand was founded by nine creative guys from Amsterdam. The logo with the 9 dots stands for "the box," with which they want to make a reference to the puzzle involving thinking "out of the box. The Amsterdam-based brand aims to produce a sustainable and powerful clothing collection.

The brand wants to bring together creative young people with different backgrounds, in order to create space for 'out of the box' thinking. With the brand comes a stjilful unisex collection, making The New Originals wearable by both men and women. The New Originals is the brand for luxury clothing with a streetwise feel. For example, The New Originals' men's collection consists of items that feature minimalist designs combined with a cool twist. The brand focuses on streetwear and sportswear. The New Originals clothing is characterized by its contemporary designs, durable materials and functional aesthetic.